Rosie Huntington-Whiteley, Kendall Jenner turn it on

Rosie Huntington-Whiteley attends the Balmain x H&M Collection launch event at 23 Wall Street. (AP)

Kendall Jenner (AP)

Ellie Goulding (AP)

Gigi Hadid (AP)

Diane Kruger (AP)

Eve Hewson (AP)

Ne-Yo attends the Balmain x H&M Collection launch. (AP)

Kylie Jenner (AP)

Olivier Rousteing, Kendall Jenner and Gigi Hadid attend the Balmain x H&M Collection launch. (AP)

Gigi Hadid participates in the Balmain x H&M Collection launch. (AP)

Kendall Jenner participates in the Balmain x H&M Collection. (AP)