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Will this model be BlackBerry's Passport to success?

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Marty Beard, BlackBerry Chief Operating Officer, speaks during a simultaneous launch event for the new Blackberry Passport smartphone in London on September 24, 2014. BlackBerry on Wednesday unveiled its newest smartphone with a full physical keyboard and a large screen, aiming to return to its roots targeting business users. The BlackBerry Passport, named for its approximate size to the travel document, is designed to win back key corporate users after the struggling Canadian company was effectively knocked out of the highly competitive consumer smartphone market dominated by Apple and Samsung. AFP

 A picture shows a close-up view of the new Blackberry Passport smartphone during at a simultaneous launch event in London on September 24, 2014. BlackBerry on Wednesday unveiled its newest smartphone with a full physical keyboard and a large screen, aiming to return to its roots targeting business users. The BlackBerry Passport, named for its approximate size to the travel document, is designed to win back key corporate users after the struggling Canadian company was effectively knocked out of the highly competitive consumer smartphone market dominated by Apple and Samsung. AFP

 A woman holds the Blackberry Passport smartphone during at a simultaneous launch event in London on September 24, 2014. BlackBerry on Wednesday unveiled its newest smartphone with a full physical keyboard and a large screen, aiming to return to its roots targeting business users. The BlackBerry Passport, named for its approximate size to the travel document, is designed to win back key corporate users after the struggling Canadian company was effectively knocked out of the highly competitive consumer smartphone market dominated by Apple and Samsung. AFP

 BlackBerry Chief Executive John Chen uses a Passport smartphone following the official launch event in Toronto, September 24, 2014. BlackBerry launched an unconventional new smartphone dubbed the Passport on Wednesday, as it embarked on potentially the most critical phase of its long turnaround push.  REUTERS

 A BlackBerry Passport smartphone is shown at its official launching event in Toronto, September 24, 2014. BlackBerry launched an unconventional new smartphone dubbed the Passport on Wednesday, as it embarked on potentially the most critical phase of its long turnaround push.  REUTERS

A BlackBerry Passport smartphone is shown at its official launching event in Toronto, September 24, 2014. BlackBerry launched an unconventional new smartphone dubbed the Passport on Wednesday, as it embarked on potentially the most critical phase of its long turnaround push.  REUTERS

 BlackBerry Chief Executive John Chen introduces the Passport smartphone during an official launch event in Toronto, September 24, 2014. BlackBerry launched an unconventional new smartphone dubbed the Passport on Wednesday, as it embarked on potentially the most critical phase of its long turnaround push.  REUTERS

A BlackBerry Passport smartphone is shown at its official launching event in Toronto, September 24, 2014. BlackBerry launched an unconventional new smartphone dubbed the Passport on Wednesday, as it embarked on potentially the most critical phase of its long turnaround push.  REUTERS


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