The location of a truck modeled after "Autobot Optimus Prime" from the movie "Transformers: Age of Extinction" is displayed on the Uber App in West Hollywood, California June 21, 2014. Paramount Pictures and Western Star Trucks partnered with Uber, an app that connects drivers to riders, for an "Uber Transformers" ride experience ahead of the release of "Transformers: Age of Extinction" in the U.S. on June 27. (REUTERS)
Passenger Cecily Connor poses on a truck modeled after "Autobot Optimus Prime" from the movie "Transformers: Age of Extinction" after a pick-up in West Hollywood, California June 21, 2014. Paramount Pictures and Western Star Trucks partnered with Uber, an app that connects drivers to riders, for an "Uber Transformers" ride experience ahead of the release of "Transformers: Age of Extinction" in the U.S. on June 27. (REUTERS)
Passenger Michelle Massey-Bedell hugs a truck modeled after "Autobot Optimus Prime" from the movie "Transformers: Age of Extinction" after a pick-up in Los Angeles, California June 21, 2014. Paramount Pictures and Western Star Trucks partnered with Uber, an app that connects drivers to riders, for an "Uber Transformers" ride experience ahead of the release of "Transformers: Age of Extinction" in the U.S. on June 27. (REUTERS)
A fire engine drives by a truck modeled after "Autobot Optimus Prime" from the movie "Transformers: Age of Extinction" during a pick-up in West Hollywood, California June 21, 2014. Paramount Pictures and Western Star Trucks partnered with Uber, an app that connects drivers to riders, for an "Uber Transformers" ride experience ahead of the release of "Transformers: Age of Extinction" in the U.S. on June 27. (REUTERS)
People pose by a truck modeled after "Autobot Optimus Prime" from the movie "Transformers: Age of Extinction" during a pick-up in Los Angeles, California June 21, 2014. Paramount Pictures and Western Star Trucks partnered with Uber, an app that connects drivers to riders, for an "Uber Transformers" ride experience ahead of the release of "Transformers: Age of Extinction" in the U.S. on June 27. (REUTERS)
Passenger Max Brandt, nine-years-old, sits in a truck modeled after "Autobot Optimus Prime" from the movie "Transformers: Age of Extinction" after a pick-up in Los Angeles, California June 21, 2014. Paramount Pictures and Western Star Trucks partnered with Uber, an app that connects drivers to riders, for an "Uber Transformers" ride experience ahead of the release of "Transformers: Age of Extinction" in the U.S. on June 27. (REUTERS)
A truck modeled after "Autobot Optimus Prime" from the movie "Transformers: Age of Extinction" arrives for a pick-up in Los Angeles, California June 21, 2014. Paramount Pictures and Western Star Trucks partnered with Uber, an app that connects drivers to riders, for an "Uber Transformers" ride experience ahead of the release of "Transformers: Age of Extinction" in the U.S. on June 27. (REUTERS)